Cart abandonment is when site visitors place items in their shopping cart but don?t checkout. You can use Facebook Pixel data to run highly targeted cart abandonment ads just to cart abandoners (low hanging fruit) and hopefully persuade them to convert

Google Tag Manager is a free tool that allows you to manage and deploy tags to your site without having to modify the code. Learn more in this guide to GTM set-up.

When people get to your website you probably want them to do something, right? Click a link. Make a purchase. Submit a form. Whatever that action is, conversion tracking is how you track how often that action is happening. Learn where to add conversion tracking information for an individual page or product.