Google Tag Manager
Google Tag Manager is a free tool that allows you to manage and deploy tags to your site without having to modify the code. These tags are snippets of code or tracking pixels which collect information and send it to third parties. Once Google Tag Manager has been added to your Storbie shop you'll be able to safely and easily deploy analytics and measurement tag configurations from Google's web-based user interface.
 
NOTE: Google Tag Manager features have been restricted to protect your site from third-party scripts that may break site functionality. Please refer to the following allow list to see which features are currently supported.
Allow List: google, customPixels, baut, flc, fls
Reference: https://developers.google.com/tag-manager/web/restrict  
 
Google Tag Manager Set-up Guide - 
In Google Tag Manager:
1.    If you do not have a Google Tag Manager account already, you can create a free account here: https://marketingplatform.google.com/about/tag-manager/  
2.    In the Google Tag Manager interface click on Create Account for the shop to be used for tag manager  

 
3.    Enter the account name, select the country, and enter the website URL in the container name and click on the web target platform. 
 
4.    Click on the Create button after entering the above details and accept the terms and conditions for Google by clicking Yes. Now we can see the Tag manager ID is created for the shop in the tag manager.

 
(Dismiss the Install code Manager code window)

7.    To create a new tag click on New Tag in Google Tag Manager.

 
8.    Select the type of tag you wish to create and following through the wizard
 
To create a Google Analytics Tag:
a.    If you haven’t already, create a Google Analytics ID for the shop which you will be using in Google Tag Manager.
b.    Create a new tag for Google Analytics by clicking on New Tag in Google Tag Manager.  
c.    Click on Tag Configuration then select Google Analytics Universal or GA4 Configuration depending on how your site is set up

d.    Click on Page View and select the new variable for Google Analytics.  

e.    Enter the Tracking ID which is created in Google Analytics for the shop and click on save.  

f.    Now add a trigger to the analytics tag and click on All Pages. Click on Save


g. Click on the Submit button.  

h. Add a version name and click on the Publish button  

 
NOTE: You do not need to add Google Analytics to the shop now as it has been added as a tag in Google tag manager.
 
In Your Storbie Shop:  
1. Click on the Settings tab


2. Go to the Marketing Section


3. Click on Analytics

4. Click Edit Google Tag Manager settings

 
5. Add the Tag Manager ID (you will get this from Google Tag Manager after creating the account for the Storbie site). This ID will have the prefix GTM.

 
6. Click Finish

7. Publish Changes to save