When people get to your website, you probably want them to do something, right? Click a link. Make a purchase. Submit a form. Whatever that action is, conversion tracking is how you monitor how often that action is happening.

Google Analytics and Meta Pixel (Formerly Facebook Pixel) are the primary conversion tracking tools, and Storbie websites now have the option to integrate with both on an individual page and/or product basis, so you can analyse the effectiveness of your call to actions and marketing efforts.

Conversion tracking enables you to see how many customers are directed to a page, and how many of those made a purchase - helping you to understand how well your pages are converting!


Updates -

When enabled for a page, it adds the conversion tracking script when the page is viewed, passing through the Conversion Id.

Now views can be mapped to the content ID of the ad in Facebook. In addition to triggering the Facebook Pixel View Content event, we can trigger an event in Google Analytics using our universal analytics framework.

Note: This feature is available for early access on request, and will slowly be rolled out to more customers as time goes on.

If you would like to be included in the pilot or are interested in learning more, email us at support@storbie.com

To turn on Conversion Tracking for a page:
 

1. In Edit mode go to the This Page menu and select SEO & Marketing
 

2. Then click on the Conversion window. 

 

3. Select Activate conversion tracking for this page to turn on tracking for the page or product

 

4. A new menu will appear where you can:  

a. Enter an Event Value (optional)

 

b. Enter an Event Label to be recorded in Google Analytics.

 

c. Opt to integrate with Facebook Ads by adding ContentIDs.

 

 

5. Click Finish

6. Publish changes to save.