Having an online store doesn’t mean you should overlook the importance of your physical space. Your in-store customers are one of your greatest assets when building awareness for your website.
Leveraging your existing customers is just as important as attracting new ones. These familiar faces—the ones whose names, favourite products, and even holiday plans you know—are often your biggest supporters. By simply letting them know about your new website, you're engaging a loyal community eager to share the excitement and spread the word.
How to promote your new website to existing customers
Leverage In-Store Signage
Use your physical store as a platform to drive traffic to your website by placing signs at checkout counters, product shelves, entrances, and even external signs like window displays and sidewalk boards to inform customers about your new site, with a strong call-to-action like, “Visit our new website for exclusive deals”. Remember QR codes can be convenient for patients to easily land on your website.
Additionally, add your URL to everything customers see—business cards, receipts, counter mats, and window stickers. While it may seem counterintuitive to direct in-store customers online, they may find it more convenient to book appointments or place orders from your website. Plus, it allows curious passersby to explore your offerings quickly.
Use Email to Announce Your Website
If you have a mailing list, your existing customers are likely already signed up for your newsletter. Send an announcement email introducing your website, highlighting its features (service bookings, online ordering, delivery options, etc.), and include a special offer to encourage them to check it out.
Leverage Social Media
If your business is on social media, post about your new website launch to engage with your existing online community. Use a mix of posts, stories, and even paid promotions to reach your followers and beyond.
Create excitement by showcasing exclusive website features, new product arrivals, or online-only discounts.
Offer Exclusive Coupon Codes
One of the best ways to get existing customers to visit your new pharmacy website is by offering exclusive online-only coupon codes.
Promote these codes in-store, on receipts, and through your emails. For example, “Get 10% off your first online order with code WELCOME10!” This not only incentivizes visits to your site but also encourages first-time purchases.
See how to create coupon codes on Storbie here.
Staff Adoption
Train your staff to talk about the new website to customers. Whether they’re recommending online-only deals, delivery options, or services like prescription refills, your team can play a key role in promoting the website.
Interactive Displays
Create an interactive area in your store where customers can explore the website via a tablet or computer. This allows customers to browse your online offerings while in the store, making it easy for them to get familiar with your new platform.
Promoting your new pharmacy website through in-store marketing is a powerful way to engage your loyal customers and drive traffic both online and in-store. By leveraging the relationships you’ve built over the years, you can ensure your existing customers are aware and excited about your online presence. With a cohesive omnichannel approach, you’ll not only boost your website’s visibility but also strengthen your overall customer experience, setting your pharmacy up for long-term success.