We want to track what is important to you and let you know about it, in a way that is easily digestible, to celebrate your wins and show you where you could maybe make improvements. It is keeping in mind that your passion for your community is your number one priority.
If utilised correctly, an Omni-Channel platform like a Storbie website should be a cog in the engine of your business, helping customers seamlessly connect to your products, services, contact information and more, in between store visits. It essentially allows you to service your community 24/7.
Click to jump to sections:
1. Awareness Impact
2. Revenue Impact
3. Efficiency Impact
Awareness Impact
See the awareness your Storbie site generated for you.
Your Awareness Impact is about people and community. Each value represents a count of unique humans that have visited your website in a particular month. This key indicator represents an intangible contribution to your business that goes beyond a forced monetisation.
The values are comprised of the information your community is gaining from your website and how they interact with you online. Your Storbie website can help you strengthen relationships with your community in between visits.
Visitors
This metric is made up by count of unique visitors that have visited your website. So the easiest way to increase this score is to get more people to your website.
Health Page Visitors
This score is the count of unique visitors to your health pages. Sharing links to relevant Health Article and Service information pages (not bookable services) will improve this metric.
Search Visitors
This score represents the count of unique visitors that have been referred to your website by a search engine (organic and paid). The more optimised you are for Google, the more traffic you are going to receive from search results. Check out these tips below -
Check your Google Business Listing.
Is it pointing to your website? If it is not, you should update this as having the website listed against the Google Business Listing will help legitimise the website as the rightful website of your business, and will also help people get to your website right away.
Make sure you are registered with Google Search Console
Verifying your website with Google Search Consoling effectively registers it with Google, Storbie should have done this for you when your website first launched.
There's a step-by-step guide here or get in touch with support@storbie.com for assistance.
Local SEO
Google rewards searches by location. Make sure your content to connect you to your local audience who are the most important to you. I would recommend adding a simple sentence or two of text to each page with important keywords, such as the names of surrounding suburbs, etc. You could also find other relevant keywords using this keyword tool: Uber Suggest by Neil Patel .
Existing Customers
Do your in store customers know about your website?
- Do you have a sign with your URL at the counter or on your front door?
- Is your URL printed at the bottom of receipts?
- Do you have flyers or slips with the URL to go into prescription bags?
- Have you added your URL to your voicemail, letting customers know they can self-service online 24/7?
We have a blog article about getting your existing customers to use your website here .
Social Visitors
This represents the count of unique visitors, which have been referred to your website from a social media (organic and paid).
- Make sure you have added your website URL to your Social Media account profiles.
- Double check you are using best practice on social media by linking advertised products, promotions, and other updates back to your website.
- Make sure you installed Storbie Broadcast (coming soon) and connected your Meta (Facebook and Instagram business accounts to your website). When opting into centrally managed content, such as Seasonal and Supplier Campaigns, the included scheduled posts will be able to
A summary of the increased revenue generated from your website. Your site isn’t a separate entity – it is an extension of your business. Having your products online can allow people to decide what to buy before coming into the store, so you may notice an increase of in-store sales as a result of going online.
Online Sales
This score is the total sales value created from product sale transactions through the website.
A top tip is to set-up Google Merchant Center and connect it to your website. This will push your products into the Google Shopping tab and help your products be found.
Using our Discounts & Vouchers article to create a promotion in Storbie. Offering coupon codes to in store customers will motivate them to shop online.
Online Enquiries
The count of enquiries submitted through your website.
Your site isn’t a separate entity – it is an extension of your business. Having your products online can allow people to decide what to buy before coming into the store, so you may notice an increase of in-store sales as a result of going online.
Efficiency Impact
The Efficiency Impact scores are estimated time saved through the enablement of self-service. It's about giving you and your employees time back in their day. What would it mean if you had an extra 20 hours per month?
Contact Page Visitors
The amount of time saved from each unique visit to your Contact page. Every visitor is equal to 2 minutes saved.
People in your community want to know your opening hours, email address, location, having this information your contact page will reduce your phone calls.
Online Bookings
The amount of time saved from Storbie Bookings. Every booking is equal to 10 minutes saved.
Storbie bookings is available to websites on the Engage Plan (Industry Connect) and up. Set this up anytime, or get in touch to learn more, to start streamlining your appointment scheduling.
Product Page Visitors
The amount of time saved from each unique visit to a product and booking page. Every visitor is equal to 30 seconds saved. Cut out the "do you have product xyz in stock" phone calls by listing your products.
You could increase this score by -
- increasing the number of products available in your online catalogue,
- marketing your products on social media and linking back to your website,
- general marketing of the website will create product page views also.
You can see more on what value/s each metric is created from here.