Do I have to display my physical address?

We do require that shop owners enter a shop address for display on the contact page of their shop. For an online shop to be successful it is important to reassure customers that they can get hold of the seller if problems arise.

However we do understand that many businesses are run from home and some sellers may not be comfortable with listing the home address on the website. If this is the case, and you do not have an appropriate alternative address to display (e.g. a P.O. Box), then simply put as much information as you are comfortable listing, e.g. the street name without the house number. Bear in mind that this may put some customers off purchasing from your shop.