Facebook Pixel Integration

You can integrate your Facebook pixel with your Storbie shop to easily report on conversions, optimise your adverts for success and build website custom audiences for remarketing. 
  • Conversion tracking. See how successful your advert is by seeing what happened as a direct result of it. 
  • Optimisation. Automatically bid to reach people who are more likely to convert. 
  • Remarketing. Remarket to everyone who visits your site, or just to people who visit specific pages or take specific actions. 
All that you need to set up the integration in Storbie is the Facebook Pixel ID that was given to you by Facebook when you first created your pixel, this is a 16 digit number. Storbie removes the technical worries of adding specific code to specific pages of your website. 
Currently, this integration enables audience tracking and conversion tracking for the following Facebook standard events: 
  • Search, when a search is conducted. 
  • Add to cart, when an item is added to the cart. 
  • Initiate checkout, when they proceed to the checkout. 
  • Make purchase, when a customer reaches the Order Confirmation page. Includes the total value of the order as the conversion value. 
  • Add payment info, when a customer reaches the Order Confirmation page, if they used an integrated payment provider (e.g. PayPal, eWAY) 
Facebook provides useful help articles and guides as to how you can put your pixel to work. Find pixel related articles here.

If you haven't created a Facebook pixel yet you'll need to create this in Ads Manager in Facebook, please follow these steps:
  1. Click here to go to the Pixel section in your Facebook Ads Manager area.
  2. Click Create a pixel.
  3. Enter a name for your pixel. There's only one pixel per ad account, so choose a name that represents your business.
  4. Click Create pixel.
Once you have your Facebook pixel ID you can connect this with your Storbie shop:
  1. Go to the Settings area of your shop
  2. From the side menu bar, select Analytics
  3. Select Edit Facebook Pixel settings
  4. If you haven't already, create a Facebook Pixel inside your Facebook advertising account then select Next
  5. Enter the Facebook Pixel ID that Facebook assigned to your advertising account
  6. Select Finish
  7. Publish Changes